{"id":6980,"date":"2020-10-07T08:24:01","date_gmt":"2020-10-07T08:24:01","guid":{"rendered":"https:\/\/www.adecose.com\/?p=6980"},"modified":"2020-10-27T18:42:39","modified_gmt":"2020-10-27T16:42:39","slug":"adecose-estrena-nueva-identidad-corporativa","status":"publish","type":"post","link":"https:\/\/www.adecose.com\/en\/adecose-estrena-nueva-identidad-corporativa\/","title":{"rendered":"ADECOSE estrena nueva identidad corporativa"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]ADECOSE, despu\u00e9s de 13 a\u00f1os con el mismo\u00a0<span class=\"markbrvhwqjj0\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">logo<\/span>, ha decidido hacer un <strong><span style=\"color: #0661a1;\">cambio de imagen corporativa<\/span><\/strong> con una identidad m\u00e1s actual, pero conservando su personalidad de organizaci\u00f3n solvente y de confianza.<\/p>\n<p>El objetivo de este <span style=\"color: #0661a1;\"><strong>nuevo\u00a0<span class=\"markbrvhwqjj0\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">logo<\/span><\/strong><\/span>\u00a0es transmitir los valores propios de la Asociaci\u00f3n -objetividad, \u00e9tica, transparencia y servicio- adapt\u00e1ndolos a los tiempos que corren con un sector que avanza digitalmente y con un cliente cada vez m\u00e1s exigente.<\/p>\n<p>En ese binomio de lo ya conocido y lo que est\u00e1 por venir, se ha mantenido el cuadrado tan caracter\u00edstico de ADECOSE. Dentro se incluye una A diferente al resto de letras cuya intenci\u00f3n es que sea un signo distintivo de la Asociaci\u00f3n. Adem\u00e1s, le acompa\u00f1a otra letra con doble sentido pues, dependiendo del ojo que lo vea, se puede vislumbrar una D -letra que nos diferencia de otras asociaciones del sector- o una C invertida como gui\u00f1o a nuestras corredur\u00edas asociadas.<\/p>\n<p>El color tambi\u00e9n es un elemento que quiere reflejar la evoluci\u00f3n de la Asociaci\u00f3n partiendo del color base del anterior\u00a0<span class=\"markbrvhwqjj0\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">logo<\/span>\u00a0a una degradaci\u00f3n de <strong><span style=\"color: #0661a1;\">colores m\u00e1s frescos<\/span><\/strong> y vivos.<\/p>\n<p>Por otra parte, esta nueva identidad corporativa lleva cambios aparejados en la herramienta de comunicaci\u00f3n m\u00e1s visible de la Asociaci\u00f3n, la <strong><span style=\"color: #0661a1;\">p\u00e1gina web<\/span><\/strong>. Desde ADECOSE ya se est\u00e1 trabajando en la nueva plataforma para que est\u00e9 disponible dentro de unas semanas. A nivel visual ser\u00e1 m\u00e1s moderna, interactiva e intuitiva para el usuario, con el objetivo de mejorar su experiencia. La parte privada dedicada a los socios tambi\u00e9n ser\u00e1 reestructurada para facilitarles la b\u00fasqueda de documentaci\u00f3n necesaria en su d\u00eda a d\u00eda.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][image_with_animation animation=&#8221;Fade In&#8221; 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