{"id":15448,"date":"2023-10-11T16:48:49","date_gmt":"2023-10-11T14:48:49","guid":{"rendered":"https:\/\/www.adecose.com\/?p=15448"},"modified":"2023-10-11T16:48:49","modified_gmt":"2023-10-11T14:48:49","slug":"wtw-muestra-como-mitigar-el-riesgo-reputacional-corporativo-frente-a-la-ia-maliciosa","status":"publish","type":"post","link":"https:\/\/www.adecose.com\/ca\/wtw-muestra-como-mitigar-el-riesgo-reputacional-corporativo-frente-a-la-ia-maliciosa\/","title":{"rendered":"WTW muestra c\u00f3mo mitigar el riesgo reputacional corporativo frente a la IA maliciosa"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<ul>\n<li><strong>Las amenazas ligadas a la IA preocupan tanto a los directivos espa\u00f1oles como el riesgo a nuevas medidas restrictivas por pandemia <\/strong><\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text]\n<ul>\n<li><strong>Controlar los riesgos ligados a la IA requiere un enfoque proactivo en la \u00e9tica, la transparencia y la responsabilidad<\/strong><\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text]Si bien la implementaci\u00f3n de la IA se ha convertido en una herramienta de impulso de la eficiencia, la innovaci\u00f3n y la toma de decisiones, su uso malicioso por parte de terceros representa un riesgo reputacional significativo para las compa\u00f1\u00edas y sus directivos, con efecto directo en su l\u00ednea de negocio.<\/p>\n<p>El robo de datos sensibles, el espionaje corporativo, la difusi\u00f3n de informaci\u00f3n falsa, la suplantaci\u00f3n de identidad, la manipulaci\u00f3n de fotograf\u00edas, v\u00eddeos y voz, entre otros, son algunos de los riesgos que preocupan a los directivos y gestores de riesgos en Espa\u00f1a, en un baremo de 51%, el mismo nivel de preocupaci\u00f3n que les suscita el Covid-19 y la posibilidad de nuevas medidas de bloqueo. Son datos del reciente estudio <em>2023<\/em> <em>Global Directors\u2019 and Officers&#8217; Liability Survey Report,<\/em> realizado por WTW (antes Willis Towers Watson) en colaboraci\u00f3n con Clyde &amp; Co LLP en 40 pa\u00edses, y que cifra en un 42% la preocupaci\u00f3n a nivel global de directivos y gestores ante los riesgos relacionados con la inteligencia artificial y el <em>machine learning<\/em> (aprendizaje autom\u00e1tico).<\/p>\n<p><strong>Ulysses Grundey, director de D&amp;O y Riesgos reputacionales en WTW Espa\u00f1a, <\/strong>se\u00f1ala que \u201c<em>la gesti\u00f3n del riesgo reputacional en relaci\u00f3n con la inteligencia artificial es de vital importancia para las organizaciones, ya que los problemas con la IA pueden tener un impacto significativo en la percepci\u00f3n p\u00fablica y la confianza del p\u00fablico en la marca.<\/em> <em>Una buena gesti\u00f3n de este riesgo es fundamental para asegurar el \u00e9xito a largo plazo de una empresa<\/em><em>\u201d<\/em>.<\/p>\n<p>Para mitigar estos riesgos, desde WTW se\u00f1alan que es esencial tomar medidas proactivas y establecer los controles adecuados. Para ello, es necesario contar de antemano con una estrategia cuidadosamente planificada y ejecutada, que incluya la identificaci\u00f3n previa de los posibles riesgos, su prevenci\u00f3n y, en el caso de que ya se haya producido el da\u00f1o reputacional, el contar con las herramientas y los recursos necesarios para mitigarlo. Acciones que, l\u00f3gicamente, deber\u00edan ir acompa\u00f1adas en paralelo de una legislaci\u00f3n s\u00f3lida que contribuya a garantizar un uso \u00e9tico y responsable de la IA desde las Administraciones.<\/p>\n<p>Estas son algunas claves para luchar contra este tipo de riesgo reputacional que pueden llevar a cabo las empresas:<\/p>\n<ul>\n<li><strong>Evaluaci\u00f3n de riesgos personalizada: <\/strong>trabajar en colaboraci\u00f3n con empresas para identificar \u00e1reas de riesgo y evaluar los riesgos espec\u00edficos relacionados con la IA. Esto puede implicar la revisi\u00f3n de pr\u00e1cticas recogida de datos, procesos de toma de decisiones automatizadas y pol\u00edticas de privacidad para mitigar estos riesgos.<\/li>\n<li><strong>Formaci\u00f3n y concienciaci\u00f3n: ll<\/strong>evar a cabo programas de formaci\u00f3n y concienciaci\u00f3n sobre los riesgos de la IA dentro de las empresas; que puede tambi\u00e9n incluir las \u00e1reas de pr\u00e1cticas \u00e9ticas y privacidad de datos.<\/li>\n<li><strong>Gesti\u00f3n de crisis y comunicaci\u00f3n: c<\/strong>ontar con planes de gesti\u00f3n de crisis espec\u00edficos para situaciones relacionadas con la IA. Saber c\u00f3mo comunicar de manera efectiva en caso de un problema reputacional.<\/li>\n<li><strong>Colaboraci\u00f3n con expertos en IA: <\/strong>establecer alianzas con expertos en inteligencia artificial y \u00e9tica de la IA que puedan ayudar a evaluar los riesgos y proporcionar asesoramiento en la toma de decisiones \u00e9ticas. La propia inteligencia artificial puede ser utilizada tanto para perpetrar da\u00f1os reputacionales como para mitigarlos.<\/li>\n<li><strong>Auditor\u00edas y evaluaciones regulares: <\/strong>realizar auditor\u00edas peri\u00f3dicas de los sistemas de IA y pr\u00e1cticas de las empresas aseguradas para garantizar el cumplimiento de est\u00e1ndares \u00e9ticos y legales.<\/li>\n<li><strong>Investigaci\u00f3n y an\u00e1lisis de tendencias: <\/strong>mantenerse al tanto de las tendencias en el uso de la IA y los riesgos emergentes para adaptar las ofertas de seguros a medida que evoluciona el panorama tecnol\u00f3gico.<\/li>\n<li><strong>Seguros de reputaci\u00f3n: <\/strong>considerar la contrataci\u00f3n de una p\u00f3liza de seguro personalizada que cubra los posibles riesgos reputacionales espec\u00edficos relacionados con la IA y que pueda ayudar a las empresa a recuperarse m\u00e1s r\u00e1pidamente de un da\u00f1o a su imagen.<\/li>\n<\/ul>\n<p>\u201c<em>La IA ofrece innumerables beneficios para las empresas, pero tambi\u00e9n conlleva riesgos reputacionales que no deben pasarse por alto. Controlar estos riesgos requiere un enfoque proactivo en la \u00e9tica, la transparencia y la responsabilidad. Al adoptar medidas s\u00f3lidas y comprometerse con la toma de decisiones \u00e9ticas, las empresas pueden proteger su reputaci\u00f3n en esta era de la inteligencia artificial y mantener la confianza de sus stakeholders<\/em>\u201d, concluye <strong>Grundey<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221;&#8230;<\/p>\n","protected":false},"author":197,"featured_media":13234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[339],"tags":[406,342],"class_list":["post-15448","post","type-post","status-publish","format-standard","has-post-thumbnail","category-espacio-correduriasadecose","tag-ia","tag-wtw"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WTW muestra c\u00f3mo mitigar el riesgo reputacional corporativo frente a la IA maliciosa - ADECOSE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adecose.com\/wtw-muestra-como-mitigar-el-riesgo-reputacional-corporativo-frente-a-la-ia-maliciosa\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WTW muestra c\u00f3mo mitigar el riesgo reputacional corporativo frente a la IA maliciosa - ADECOSE\" \/>\n<meta property=\"og:description\" content=\"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221;...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adecose.com\/wtw-muestra-como-mitigar-el-riesgo-reputacional-corporativo-frente-a-la-ia-maliciosa\/\" \/>\n<meta property=\"og:site_name\" content=\"ADECOSE\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-11T14:48:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adecose.com\/wp-content\/uploads\/2022\/11\/Captura-de-Pantalla-2022-11-18-a-las-10.46.16.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1192\" \/>\n\t<meta property=\"og:image:height\" content=\"746\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Comunicaci\u00f3n ADECOSE\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Comunicaci\u00f3n ADECOSE\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adecose.com\/wtw-muestra-como-mitigar-el-riesgo-reputacional-corporativo-frente-a-la-ia-maliciosa\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adecose.com\/wtw-muestra-como-mitigar-el-riesgo-reputacional-corporativo-frente-a-la-ia-maliciosa\/\"},\"author\":{\"name\":\"Comunicaci\u00f3n ADECOSE\",\"@id\":\"https:\/\/www.adecose.com\/gl\/#\/schema\/person\/ff086ce55f6379e1d225a2c0dca5eeb6\"},\"headline\":\"WTW muestra c\u00f3mo mitigar el riesgo reputacional corporativo frente a la IA maliciosa\",\"datePublished\":\"2023-10-11T14:48:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adecose.com\/wtw-muestra-como-mitigar-el-riesgo-reputacional-corporativo-frente-a-la-ia-maliciosa\/\"},\"wordCount\":987,\"publisher\":{\"@id\":\"https:\/\/www.adecose.com\/gl\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adecose.com\/wtw-muestra-como-mitigar-el-riesgo-reputacional-corporativo-frente-a-la-ia-maliciosa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adecose.com\/wp-content\/uploads\/2022\/11\/Captura-de-Pantalla-2022-11-18-a-las-10.46.16.png\",\"keywords\":[\"IA\",\"WTW\"],\"articleSection\":[\"Espacio #Corredur\u00edasADECOSE\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adecose.com\/wtw-muestra-como-mitigar-el-riesgo-reputacional-corporativo-frente-a-la-ia-maliciosa\/\",\"url\":\"https:\/\/www.adecose.com\/wtw-muestra-como-mitigar-el-riesgo-reputacional-corporativo-frente-a-la-ia-maliciosa\/\",\"name\":\"WTW muestra c\u00f3mo mitigar el riesgo reputacional corporativo frente a la IA maliciosa - ADECOSE\",\"isPartOf\":{\"@id\":\"https:\/\/www.adecose.com\/gl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adecose.com\/wtw-muestra-como-mitigar-el-riesgo-reputacional-corporativo-frente-a-la-ia-maliciosa\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.adecose.com\/wtw-muestra-como-mitigar-el-riesgo-reputacional-corporativo-frente-a-la-ia-maliciosa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adecose.com\/wp-content\/uploads\/2022\/11\/Captura-de-Pantalla-2022-11-18-a-las-10.46.16.png\",\"datePublished\":\"2023-10-11T14:48:49+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.adecose.com\/wtw-muestra-como-mitigar-el-riesgo-reputacional-corporativo-frente-a-la-ia-maliciosa\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.adecose.com\/wtw-muestra-como-mitigar-el-riesgo-reputacional-corporativo-frente-a-la-ia-maliciosa\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/www.adecose.com\/wtw-muestra-como-mitigar-el-riesgo-reputacional-corporativo-frente-a-la-ia-maliciosa\/#primaryimage\",\"url\":\"https:\/\/www.adecose.com\/wp-content\/uploads\/2022\/11\/Captura-de-Pantalla-2022-11-18-a-las-10.46.16.png\",\"contentUrl\":\"https:\/\/www.adecose.com\/wp-content\/uploads\/2022\/11\/Captura-de-Pantalla-2022-11-18-a-las-10.46.16.png\",\"width\":1192,\"height\":746},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.adecose.com\/wtw-muestra-como-mitigar-el-riesgo-reputacional-corporativo-frente-a-la-ia-maliciosa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.adecose.com\/ca\/associacio-espanyola-de-corredories-dassegurances-i-reassegurances\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WTW muestra c\u00f3mo mitigar el riesgo reputacional corporativo frente a la IA maliciosa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adecose.com\/gl\/#website\",\"url\":\"https:\/\/www.adecose.com\/gl\/\",\"name\":\"ADECOSE\",\"description\":\"Associaci\u00f3 Espanyola de Corredories d\u2019Assegurances i Reassegurances\",\"publisher\":{\"@id\":\"https:\/\/www.adecose.com\/gl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adecose.com\/gl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adecose.com\/gl\/#organization\",\"name\":\"ADECOSE\",\"url\":\"https:\/\/www.adecose.com\/gl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/www.adecose.com\/gl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adecose.com\/wp-content\/uploads\/2020\/07\/favicon.png\",\"contentUrl\":\"https:\/\/www.adecose.com\/wp-content\/uploads\/2020\/07\/favicon.png\",\"width\":512,\"height\":512,\"caption\":\"ADECOSE\"},\"image\":{\"@id\":\"https:\/\/www.adecose.com\/gl\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.adecose.com\/gl\/#\/schema\/person\/ff086ce55f6379e1d225a2c0dca5eeb6\",\"name\":\"Comunicaci\u00f3n ADECOSE\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/01cd1f9571997441bf1da6d1cc147351305f03fe8f2acf1ebbec60ebb26924ce?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/01cd1f9571997441bf1da6d1cc147351305f03fe8f2acf1ebbec60ebb26924ce?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/01cd1f9571997441bf1da6d1cc147351305f03fe8f2acf1ebbec60ebb26924ce?s=96&d=mm&r=g\",\"caption\":\"Comunicaci\u00f3n ADECOSE\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WTW muestra c\u00f3mo mitigar el riesgo reputacional corporativo frente a la IA maliciosa - ADECOSE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adecose.com\/wtw-muestra-como-mitigar-el-riesgo-reputacional-corporativo-frente-a-la-ia-maliciosa\/","og_locale":"ca_ES","og_type":"article","og_title":"WTW muestra c\u00f3mo mitigar el riesgo reputacional corporativo frente a la IA maliciosa - ADECOSE","og_description":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221;...","og_url":"https:\/\/www.adecose.com\/wtw-muestra-como-mitigar-el-riesgo-reputacional-corporativo-frente-a-la-ia-maliciosa\/","og_site_name":"ADECOSE","article_published_time":"2023-10-11T14:48:49+00:00","og_image":[{"width":1192,"height":746,"url":"https:\/\/www.adecose.com\/wp-content\/uploads\/2022\/11\/Captura-de-Pantalla-2022-11-18-a-las-10.46.16.png","type":"image\/png"}],"author":"Comunicaci\u00f3n ADECOSE","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"Comunicaci\u00f3n ADECOSE","Temps estimat de lectura":"4 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adecose.com\/wtw-muestra-como-mitigar-el-riesgo-reputacional-corporativo-frente-a-la-ia-maliciosa\/#article","isPartOf":{"@id":"https:\/\/www.adecose.com\/wtw-muestra-como-mitigar-el-riesgo-reputacional-corporativo-frente-a-la-ia-maliciosa\/"},"author":{"name":"Comunicaci\u00f3n ADECOSE","@id":"https:\/\/www.adecose.com\/gl\/#\/schema\/person\/ff086ce55f6379e1d225a2c0dca5eeb6"},"headline":"WTW muestra c\u00f3mo mitigar el riesgo reputacional corporativo frente a la IA maliciosa","datePublished":"2023-10-11T14:48:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adecose.com\/wtw-muestra-como-mitigar-el-riesgo-reputacional-corporativo-frente-a-la-ia-maliciosa\/"},"wordCount":987,"publisher":{"@id":"https:\/\/www.adecose.com\/gl\/#organization"},"image":{"@id":"https:\/\/www.adecose.com\/wtw-muestra-como-mitigar-el-riesgo-reputacional-corporativo-frente-a-la-ia-maliciosa\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adecose.com\/wp-content\/uploads\/2022\/11\/Captura-de-Pantalla-2022-11-18-a-las-10.46.16.png","keywords":["IA","WTW"],"articleSection":["Espacio #Corredur\u00edasADECOSE"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/www.adecose.com\/wtw-muestra-como-mitigar-el-riesgo-reputacional-corporativo-frente-a-la-ia-maliciosa\/","url":"https:\/\/www.adecose.com\/wtw-muestra-como-mitigar-el-riesgo-reputacional-corporativo-frente-a-la-ia-maliciosa\/","name":"WTW muestra c\u00f3mo mitigar el riesgo reputacional corporativo frente a la IA maliciosa - ADECOSE","isPartOf":{"@id":"https:\/\/www.adecose.com\/gl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adecose.com\/wtw-muestra-como-mitigar-el-riesgo-reputacional-corporativo-frente-a-la-ia-maliciosa\/#primaryimage"},"image":{"@id":"https:\/\/www.adecose.com\/wtw-muestra-como-mitigar-el-riesgo-reputacional-corporativo-frente-a-la-ia-maliciosa\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adecose.com\/wp-content\/uploads\/2022\/11\/Captura-de-Pantalla-2022-11-18-a-las-10.46.16.png","datePublished":"2023-10-11T14:48:49+00:00","breadcrumb":{"@id":"https:\/\/www.adecose.com\/wtw-muestra-como-mitigar-el-riesgo-reputacional-corporativo-frente-a-la-ia-maliciosa\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adecose.com\/wtw-muestra-como-mitigar-el-riesgo-reputacional-corporativo-frente-a-la-ia-maliciosa\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.adecose.com\/wtw-muestra-como-mitigar-el-riesgo-reputacional-corporativo-frente-a-la-ia-maliciosa\/#primaryimage","url":"https:\/\/www.adecose.com\/wp-content\/uploads\/2022\/11\/Captura-de-Pantalla-2022-11-18-a-las-10.46.16.png","contentUrl":"https:\/\/www.adecose.com\/wp-content\/uploads\/2022\/11\/Captura-de-Pantalla-2022-11-18-a-las-10.46.16.png","width":1192,"height":746},{"@type":"BreadcrumbList","@id":"https:\/\/www.adecose.com\/wtw-muestra-como-mitigar-el-riesgo-reputacional-corporativo-frente-a-la-ia-maliciosa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.adecose.com\/ca\/associacio-espanyola-de-corredories-dassegurances-i-reassegurances\/"},{"@type":"ListItem","position":2,"name":"WTW muestra c\u00f3mo mitigar el riesgo reputacional corporativo frente a la IA maliciosa"}]},{"@type":"WebSite","@id":"https:\/\/www.adecose.com\/gl\/#website","url":"https:\/\/www.adecose.com\/gl\/","name":"ADECOSE","description":"Associaci\u00f3 Espanyola de Corredories d\u2019Assegurances i Reassegurances","publisher":{"@id":"https:\/\/www.adecose.com\/gl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adecose.com\/gl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/www.adecose.com\/gl\/#organization","name":"ADECOSE","url":"https:\/\/www.adecose.com\/gl\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.adecose.com\/gl\/#\/schema\/logo\/image\/","url":"https:\/\/www.adecose.com\/wp-content\/uploads\/2020\/07\/favicon.png","contentUrl":"https:\/\/www.adecose.com\/wp-content\/uploads\/2020\/07\/favicon.png","width":512,"height":512,"caption":"ADECOSE"},"image":{"@id":"https:\/\/www.adecose.com\/gl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.adecose.com\/gl\/#\/schema\/person\/ff086ce55f6379e1d225a2c0dca5eeb6","name":"Comunicaci\u00f3n ADECOSE","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/secure.gravatar.com\/avatar\/01cd1f9571997441bf1da6d1cc147351305f03fe8f2acf1ebbec60ebb26924ce?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/01cd1f9571997441bf1da6d1cc147351305f03fe8f2acf1ebbec60ebb26924ce?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/01cd1f9571997441bf1da6d1cc147351305f03fe8f2acf1ebbec60ebb26924ce?s=96&d=mm&r=g","caption":"Comunicaci\u00f3n ADECOSE"}}]}},"_links":{"self":[{"href":"https:\/\/www.adecose.com\/ca\/wp-json\/wp\/v2\/posts\/15448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adecose.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adecose.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adecose.com\/ca\/wp-json\/wp\/v2\/users\/197"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adecose.com\/ca\/wp-json\/wp\/v2\/comments?post=15448"}],"version-history":[{"count":0,"href":"https:\/\/www.adecose.com\/ca\/wp-json\/wp\/v2\/posts\/15448\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adecose.com\/ca\/wp-json\/wp\/v2\/media\/13234"}],"wp:attachment":[{"href":"https:\/\/www.adecose.com\/ca\/wp-json\/wp\/v2\/media?parent=15448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adecose.com\/ca\/wp-json\/wp\/v2\/categories?post=15448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adecose.com\/ca\/wp-json\/wp\/v2\/tags?post=15448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}