{"id":10568,"date":"2021-06-03T15:42:53","date_gmt":"2021-06-03T13:42:53","guid":{"rendered":"https:\/\/www.adecose.com\/?p=10568"},"modified":"2021-06-03T15:42:53","modified_gmt":"2021-06-03T13:42:53","slug":"adecose-invita-a-los-ceos-de-allianz-axa-y-zurich-para-debatir-sobre-las-nuevas-estrategias-implementadas-tras-la-pandemia","status":"publish","type":"post","link":"https:\/\/www.adecose.com\/ca\/adecose-invita-a-los-ceos-de-allianz-axa-y-zurich-para-debatir-sobre-las-nuevas-estrategias-implementadas-tras-la-pandemia\/","title":{"rendered":"ADECOSE invita a los CEOs de Allianz, AXA y Zurich para debatir sobre las nuevas estrategias implementadas tras la pandemia"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb][split_line_heading animation_type=\u00bbdefault\u00bb]\n<ul>\n<li><em>ADECOSE ha reunido en una Mesa Redonda a Jos\u00e9 Luis Ferr\u00e9, CEO de Allianz Espa\u00f1a; Olga S\u00e1nchez, CEO de AXA Espa\u00f1a; y Vicente Cancio, CEO de Zurich Espa\u00f1a.<\/em><\/li>\n<\/ul>\n<ul>\n<li><em>Los CEOs de las compa\u00f1\u00edas aseguradoras sit\u00faan la digitalizaci\u00f3n, servicio personalizado y especializaci\u00f3n de los corredores como las claves para responder las nuevas necesidades de sus clientes.<\/em><\/li>\n<\/ul>\n[\/split_line_heading][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column_text]ADECOSE ha organizado una <strong>Mesa Redonda virtual que ha reunido a Jos\u00e9 Luis Ferr\u00e9, CEO de\u00a0Allianz Espa\u00f1a; Olga S\u00e1nchez, CEO de\u00a0AXA Espa\u00f1a; y Vicente Cancio, CEO de Zurich Espa\u00f1a<\/strong>. Mart\u00edn Navaz, presidente de ADECOSE, ha moderado la jornada planteando cuestiones sobre las estrategias que est\u00e1n implementando las compa\u00f1\u00edas para\u00a0afrontar el cambio de paradigma en las necesidades de los clientes\u00a0a\u00a0ra\u00edz de la Covid-19.<\/p>\n<p><strong>Jos\u00e9 Luis Ferr\u00e9, CEO de Allianz Espa\u00f1a<\/strong>, ha abierto el debate destacando que el sector asegurador se enfrenta a un cambio generalizado en el consumo, que deber\u00e1 situar al cliente en el centro dot\u00e1ndole de un servicio personalizado y de una \u00f3ptima experiencia entre corredores y compa\u00f1\u00edas. \u201cEn Allianz aspiramos a situar el servicio en el centro, siempre de la mano de la mediaci\u00f3n\u201d, ha afirmado Ferr\u00e9.<\/p>\n<p>Asimismo, <strong>Olga S\u00e1nchez, CEO de AXA Espa\u00f1a<\/strong>, ha apuntado que, aunque los h\u00e1bitos han cambiado, no se han creado nuevas necesidades, sino que se ha producido una mayor vinculaci\u00f3n de los riesgos. En este nuevo escenario, la compa\u00f1\u00eda ha acelerado en la aplicaci\u00f3n de su estrategia que se centra en tres pilares: <em>smartworking,<\/em> para aumentar del 60% al 100% los empleados que trabajan en remoto; digitalizaci\u00f3n, a trav\u00e9s de sistemas de videoperitaci\u00f3n o telemedicina; y lo que desde la aseguradora denominan como \u201c<em>phigital<\/em>\u201d, una combinaci\u00f3n del mundo digital y f\u00edsico que \u201cnos ha permitido organizar 150 seminarios y visitar sus oficinas cuando fue posible\u201d, a\u00f1ad\u00eda.<\/p>\n<p>Por su parte, <strong>Vicente Cancio, CEO de Zurich Espa\u00f1a<\/strong>, ha incidido en el aumento de percepci\u00f3n del riesgo que se ha producido en empresas, sobre todo en el ramo de Cyber, \u201cla frecuencia e intensidad de eventos que estamos viviendo hacen que este sea uno de los mercados m\u00e1s complicados de gestionar, en el que prevemos un incremento de demanda de este seguro en empresas\u201d.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb][split_line_heading animation_type=\u00bbdefault\u00bb]<strong><em>Proyectos de conectividad para mejorar la relaci\u00f3n entre compa\u00f1\u00edas y corredores<\/em><\/strong>[\/split_line_heading][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column_text]Mart\u00edn Navaz pregunt\u00f3 a los ponentes acerca del cambio en la relaci\u00f3n entre aseguradoras y mediadores tras la pandemia. Los l\u00edderes se han mostrado un\u00e1nimes en la transici\u00f3n hacia un intercambio digital mediante proyectos de conectividad entre mediaci\u00f3n y aseguradoras, como la <strong>Plataforma CIMA<\/strong>. En este sentido, todos han resaltado que CIMA ser\u00e1 la f\u00f3rmula que permitir\u00e1 trabajar de una forma m\u00e1s r\u00e1pida y eficiente, tanto para los clientes, como para mediadores o compa\u00f1\u00edas. Para los tres consejeros, este proyecto de conectividad es fundamental al <strong>permitir ahorrar tiempo, costes y procesos administrativos<\/strong> que se puede emplear en vender y mantener carteras mediante la mejora y agilidad del servicio.<\/p>\n<p>Por su parte, <strong>Mart\u00edn Navaz<\/strong> ha recalcado el papel de los corredores en este proceso que marcar\u00e1 la \u201c<strong>selecci\u00f3n natural<\/strong>\u201d de los profesionales de las corredur\u00edas. Navaz ha se\u00f1alado que CIMA presenta los cimientos de c\u00f3mo va a funcionar la interlocuci\u00f3n con la que los corredores van a seguir el ritmo de crecimiento de las aseguradoras. Ha a\u00f1adido que este proyecto ha dado al sector la oportunidad de obtener fondos europeos, con los que podr\u00e1 conseguir financiaci\u00f3n para avanzar en iniciativas de digitalizaci\u00f3n.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb][image_with_animation animation=\u00bbFade In\u00bb hover_animation=\u00bbnone\u00bb alignment=\u00bb\u00bb border_radius=\u00bbnone\u00bb box_shadow=\u00bbnone\u00bb image_loading=\u00bbdefault\u00bb max_width=\u00bb100%\u00bb max_width_mobile=\u00bbdefault\u00bb][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb][split_line_heading animation_type=\u00bbdefault\u00bb]<strong><em>Proactivo o reactivo: el sector asegurador del futuro<\/em><\/strong>[\/split_line_heading][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column_text]Otra de los asuntos planteados ha sido si, a ra\u00edz de los cambios que se est\u00e1n produciendo, la industria aseguradora adoptar\u00e1 una actitud reactiva o proactiva que prevenga problemas en lugar de resolverlos.<\/p>\n<p>En este sentido, <strong>Vicente Cancio<\/strong> ha marcado como desaf\u00edo \u201cconciliar presente y futuro para implementar iniciativas que cubran nuevos riesgos y ofrezcan al cliente un servicio mas r\u00e1pido en la gesti\u00f3n de siniestro, peritaje, liquidaci\u00f3n y pagos autom\u00e1ticos\u201d\u00ad\u00ad. La interpretaci\u00f3n de datos tambi\u00e9n jugar\u00e1 un papel destacado para mejorar la experiencia del cliente.<\/p>\n<p>Para <strong>Jos\u00e9 Luis Ferr\u00e9<\/strong>, el sector ya ha sido proactivo en los \u00faltimos meses, al haber tenido una r\u00e1pida reacci\u00f3n en cuanto al pago de las primas, permitiendo fraccionamientos y aplazamientos. Y ha a\u00f1adido que \u201cla proactividad del sector no es solo invertir en digitalizaci\u00f3n, sino construir un producto y un servicio omnicanal e innovador con el que el cliente se sienta acompa\u00f1ado\u201d.<\/p>\n<p>Por \u00faltimo, <strong>Olga S\u00e1nchez<\/strong> ha afirmado que la clave est\u00e1 en prevenir que se produzca un siniestro, para lo que hay que apostar por la cultura aseguradora de la sociedad: \u201cla prevenci\u00f3n es fundamental para que el riesgo pueda ser asegurable a un precio adecuado. Los corredores sois aliados en esta labor de prevenci\u00f3n\u201d, ha concluido.<\/p>\n<p>Mart\u00edn Navaz ha finalizado el debate aludiendo a la necesidad de generar confianza entre aseguradoras y corredores para conocer c\u00f3mo est\u00e1 funcionando el sector y para simplificar y agilizar los procesos de trabajo. En este sentido, ha aludido a la \u201c<strong>Gu\u00eda de Buenas Pr\u00e1cticas sobre los datos del tomador del seguro<\/strong>\u201d de UNESPA, cuyo contenido acord\u00f3 ADECOSE junto a otras organizaciones de la mediaci\u00f3n con la patronal de las entidades aseguradoras para sentar estas bases de confianza.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb][testimonial_slider style=\u00bbdefault\u00bb star_rating_color=\u00bbaccent-color\u00bb][testimonial image=\u00bb10590&#8243; star_rating=\u00bbnone\u00bb title=\u00bbTestimonial\u00bb id=\u00bb1622726841430-2&#8243; tab_id=\u00bb1622726841430-10&#8243; name=\u00bbJos\u00e9 Luis Ferr\u00e9\u00bb subtitle=\u00bbCEO de Allianz\u00bb quote=\u00bbLa proactividad del sector no es solo invertir en digitalizaci\u00f3n, sino construir un producto y un servicio omnicanal e innovador con el que el cliente se sienta acompa\u00f1ado. \u00ab][testimonial image=\u00bb10575&#8243; star_rating=\u00bbnone\u00bb title=\u00bbTestimonial\u00bb id=\u00bb1622726836736-2&#8243; tab_id=\u00bb1622726836737-4&#8243; name=\u00bbOlga S\u00e1nchez\u00bb subtitle=\u00bbCEO de AXA Espa\u00f1a\u00bb quote=\u00bbLa clave est\u00e1 en prevenir que se produzca un siniestro, para lo que hay que apostar por la cultura aseguradora de la sociedad. La prevenci\u00f3n es fundamental para que el riesgo pueda ser asegurable a un precio adecuado. 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